Volume 34 Issue 4
May  2021
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LIU Wei, ZUO Peng-fei, GAO Zhi-feng. The Impact of Heterogeneity in Risk Attitude on Investment Behavior: An Experimental Study of the Selection of WMPs in Commercial Banks[J]. Journal of Guangdong University of Finance & Economics, 2019, 34(4): 60-71.
Citation: LIU Wei, ZUO Peng-fei, GAO Zhi-feng. The Impact of Heterogeneity in Risk Attitude on Investment Behavior: An Experimental Study of the Selection of WMPs in Commercial Banks[J]. Journal of Guangdong University of Finance & Economics, 2019, 34(4): 60-71.

The Impact of Heterogeneity in Risk Attitude on Investment Behavior: An Experimental Study of the Selection of WMPs in Commercial Banks

  • Received Date: 2019-03-13
    Available Online: 2021-05-22
  • Publish Date: 2019-07-28
  • Based on the investment behavior of Wealth Management Products (WMPs) investigated with the method of Selection Experiment, this paper analyzes the different preferences of investors with heterogeneous risk attitudes and the mechanism of risk attitudes towards investors' choices. The results show that there are heterogeneities in investors' preferences for the three attributes of minimum amount, term and return type of WMPs, while there is no heterogeneity in preferences for issuing bank and Yield to Maturity; the investors with heterogeneous risk attitudes depend on the effect of different attributes of the securities to make their decisions. This paper empirically analyzes the investor behavior in the WMPs market, and also provides reference for the design of financial products.
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