How Does Digital Transformation of Suppliers Affect Customer Stability

GU Naihua; LIAO Guiming; HU Zheli

Volume 39 Issue 6

Nov. 2024

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Article Navigation > Journal of Guangdong University of Finance & Economics > 2024 > 39(6): 17-31

GU Naihua, LIAO Guiming, HU Zheli. How Does Digital Transformation of Suppliers Affect Customer Stability[J]. Journal of Guangdong University of Finance & Economics, 2024, 39(6): 17-31.

Citation:

GU Naihua, LIAO Guiming, HU Zheli. How Does Digital Transformation of Suppliers Affect Customer Stability[J]. Journal of Guangdong University of Finance & Economics, 2024, 39(6): 17-31.

GU Naihua, LIAO Guiming, HU Zheli. How Does Digital Transformation of Suppliers Affect Customer Stability[J]. Journal of Guangdong University of Finance & Economics, 2024, 39(6): 17-31.

Citation:

GU Naihua, LIAO Guiming, HU Zheli. How Does Digital Transformation of Suppliers Affect Customer Stability[J]. Journal of Guangdong University of Finance & Economics, 2024, 39(6): 17-31.

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How Does Digital Transformation of Suppliers Affect Customer Stability

1.
Institute of Industrial Economics, Jinan University, Guangzhou 510632
2.
Institute of Quantitative Economics and Technical Economics, Chinese Academy of Social Sciences, Beijing 100732, China

Received Date: 2024-02-28
Available Online: 2024-12-28
Publish Date: 2024-11-28

Abstract

Abstract

In the context of large-scale application and innovation of digital technology, how to promote customer stability through enterprise digital transformation is a key issue to achieve the deep integration between the digital economy and the real economy. Taking A-share listed companies in Shanghai and Shenzhen from 2007 to 2022 as research samples, with the changing data of suppliers' major customers, the empirical research finds that the digital transformation of suppliers significantly improves customer stability, which is a stabilizer to customer relationships. The mechanism analysis shows that digital transformation of suppliers can improve the information interaction and internal quality control between suppliers and demanders, and ease supply-demand trade friction, so as to effectively improve customer stability. The mechanism tests indicate that the enhancement effect of customer stability influenced by digital transformation has the effect of "helping the enterprise with difficulties", especially in enterprises in growth stage and declining stage. When the bargaining ability of suppliers is relatively low and customers face high-cost amortization risk, the promotion effect of digital transformation on customer stability is more obvious. The conclusion of this study is helpful to provide experience for the steady construction of China's industrial and supply chain security under the new situation from the perspective of digital transformation.
- digital transformation,
- supply chain stability,
- customer stability,
- supply chain resilience,
- information asymmetry

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References(43)

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