The Exploration of the Three-Stage Dynamic Mechanisms for Innovation of Enterprise Business Model in IoM Era

MA Zi-cheng; LIU Heng; ZHANG Jian-qi

Volume 36 Issue 1

Apr. 2021

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MA Zi-cheng, LIU Heng, ZHANG Jian-qi. The Exploration of the Three-Stage Dynamic Mechanisms for Innovation of Enterprise Business Model in IoM Era[J]. Journal of Guangdong University of Finance & Economics, 2021, 36(1): 61-72.

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MA Zi-cheng, LIU Heng, ZHANG Jian-qi. The Exploration of the Three-Stage Dynamic Mechanisms for Innovation of Enterprise Business Model in IoM Era[J]. Journal of Guangdong University of Finance & Economics, 2021, 36(1): 61-72.

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The Exploration of the Three-Stage Dynamic Mechanisms for Innovation of Enterprise Business Model in IoM Era

Lingnan College, Sun Yat-Sen University, Guangzhou 510275, China

Received Date: 2020-08-10
Available Online: 2021-04-15
Publish Date: 2021-01-28

Abstract

Abstract

In the context of Internet of minds (IoM) era, intelligent interaction contributes to the development of stage- and comprehensiveness-oriented characteristics of the value co-creation between enterprises and consumers, providing new opportunities for enterprise innovation. How to effectively capture and utilize complementary and heterogeneous resources owned by consumers has become both challenge and opportunity for business model innovation. Based on dynamic capability theory, this study summarizes the mechanism of enterprise business model innovation under IoM era. The findings indicate that value co-creation activities in IoM era might go through three different stages: enterprise-led, enterprise-consumer balanced, and consumer-led, forming "intelligent identification capability", "intelligent collaboration capability", and "intelligent integration capability" respectively which contribute to the development of "perceptual prediction", "scene customization", and "linking ecology" business model innovation. Based on the perspective of dynamic capabilities, this research takes the lead in identifying three typical manifestations of dynamic capabilities and innovative ways of business models under IoM era, which provide an important theoretical and practical implications for the understanding of new business model innovation and its dynamic mechanism under IoM era.
- IoM era,
- intelligent interaction,
- value co-creation,
- dynamic capability,
- business model,
- business model innovation,
- enterprise,
- consumer,
- algorithm

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References(49)

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