City Brand Activities and Enterprise Operating Performance: A Quasi-natural Experiment from Marathon Events

ZHAN Xin-yu; ZHANG Rong-fang; CHENG Xian

Volume 38 Issue 2

Mar. 2023

Turn off MathJax

Article Contents

Article Navigation > Journal of Guangdong University of Finance & Economics > 2023 > 38(2): 32-45

ZHAN Xin-yu, ZHANG Rong-fang, CHENG Xian. City Brand Activities and Enterprise Operating Performance: A Quasi-natural Experiment from Marathon Events[J]. Journal of Guangdong University of Finance & Economics, 2023, 38(2): 32-45.

Citation:

ZHAN Xin-yu, ZHANG Rong-fang, CHENG Xian. City Brand Activities and Enterprise Operating Performance: A Quasi-natural Experiment from Marathon Events[J]. Journal of Guangdong University of Finance & Economics, 2023, 38(2): 32-45.

Citation:

PDF( 1491 KB)

City Brand Activities and Enterprise Operating Performance: A Quasi-natural Experiment from Marathon Events

1.
School of Finance and Taxation, Zhongnan University of Economics and Law, Wuhan 430073
2.
School of International Economics and Management, Beijing Technology and Business University, Beijing 100048, China

Received Date: 2022-09-14
Publish Date: 2023-03-28

Abstract

Abstract

City brand is an important resource owned by micro-enterprises within the jurisdiction, while large-scale sports events play a pivotal role in city brand building. A quasi-natural experiment is conducted based on marathon events held for city brand activities in various cities in China from 2008 to 2019. The empirical results based on difference-in-differences model show that marathon events have significantly promoted the improvement of the performance of enterprise. Further analysis indicates that the positive impact of marathon events has heterogeneity in city levels, economic openness, corporate scale, financing constraints, industry correlation, competition scale and specifications. On this basis, it focuses on verifying the pathway of marathon by optimizing the external business environment of the enterprise and reducing the corporate transaction costs to improve business performance of enterprises. This study provides new micro-evidence for understanding the impact of city brands on corporate operating performance. The findings are instructive to realize the mutual empowerment and coordinated development of city development and corporate growth.
- city brand,
- enterprise operating performance,
- marathon event,
- business environment,
- transaction costs

FullText(HTML)

References(31)

References

[1]	MARK GRANOVETTER. Economic action and social structure: the problem of embeddedness[J]. American Journal of Sociology, 1985, 91: 481-510. doi: 10.1086/228311
[2]	陈建新, 姜海. 试论城市品牌[J]. 宁波大学学报: 人文科学版, 2004(2): 77-81. doi: 10.3969/j.issn.1001-5124.2004.02.019
[3]	ALLEN J, O′TOOLE W, HARRIS R, et al. Festival and special event management[J]. Annals of Tourism Research, 2001, 28(1): 248-250. doi: 10.1016/S0160-7383(00)00024-4
[4]	MICHAELHALL C. Urban entrepreneurship, corporate interests and sports mega-events: the thin policies of competitiveness within the hard outcomes of neoliberalism[J]. The Sociological Review, 2010, 54(s2): 12.
[5]	纪宁. 体育赛事与城市品牌营销新时代[J]. 体育学刊, 2008(1): 22-26. doi: 10.3969/j.issn.1006-7116.2008.01.006
[6]	周昀. 中国体育产品出口质量的测算及对出口贸易额的影响[J]. 安徽师范大学学报: 人文社会科学版, 2022(5): 123-136. https://www.cnki.com.cn/Article/CJFDTOTAL-AHSD202205012.htm
[7]	王晓丽. 以赛事活动擦亮"阳光海岸·活力日照"城市品牌[N]. 日照日报, 2021-11-3(03).
[8]	KOTZE N. Cape town and the two oceans marathon: the impact of sport tourism[J]. Urban Forum, 2006, 17(3): 282-293. doi: 10.1007/s12132-006-0013-8
[9]	王克稳, 李慧, 耿聪聪, 等. 马拉松赛事旅游的国际研究述评、实践启示与研究展望[J]. 体育科学, 2018(7): 80-91. doi: 10.16469/j.css.201807021
[10]	李兆元, 汪作朋. 论马拉松赛事对我国城市经济社会发展的价值[J]. 经济研究导刊, 2018(20): 117-118. https://www.cnki.com.cn/Article/CJFDTOTAL-JJYD201820048.htm
[11]	王海, 王大卫, 李颖川, 等. 我国马拉松赛事研究[J]. 体育文化导刊, 2012(12): 46-47, 52. https://www.cnki.com.cn/Article/CJFDTOTAL-TYWS201212014.htm
[12]	刘天. 企业无形资源相关研究述评[J]. 会计之友, 2014(2): 27-30. https://www.cnki.com.cn/Article/CJFDTOTAL-KJZY201402009.htm
[13]	耿延敏, 刘定一. 国际马拉松赛对城市软实力的影响研究[J]. 体育文化导刊, 2012(6): 86-89. https://www.cnki.com.cn/Article/CJFDTOTAL-TYWS201206024.htm
[14]	潘春阳, 廖捷. 为资本而赛跑?——城市马拉松赛事吸引FDI的实证研究[J]. 财经研究, 2021(2): 124-138. https://www.cnki.com.cn/Article/CJFDTOTAL-CJYJ202102010.htm
[15]	王新红, 聂亚倩. 政府补助、研发投入与企业绩效[J]. 财会通讯, 2019(3): 63-67, 76. https://www.cnki.com.cn/Article/CJFDTOTAL-CKTX201903012.htm
[16]	胡春阳, 余泳泽. 政府补助与企业全要素生产率——对U型效应的理论解释及实证分析[J]. 财政研究, 2019(6): 72-85. https://www.cnki.com.cn/Article/CJFDTOTAL-CZYJ201906006.htm
[17]	郑明贵, 董娟, 钟昌标. 政府补助对中国稀土企业绩效的影响[J]. 中国科技论坛, 2020(10): 93-103. https://www.cnki.com.cn/Article/CJFDTOTAL-ZGKT202010017.htm
[18]	袁胜超, 吕翠翠. 企业生产率追赶中的税收调节效应研究——来自1998—2015年中国工业企业的经验证据[J]. 西部论坛, 2021(6): 18-33. https://www.cnki.com.cn/Article/CJFDTOTAL-CQSY202106002.htm
[19]	陈红, 张玉, 刘东霞. 政府补助、税收优惠与企业创新绩效——不同生命周期阶段的实证研究[J]. 南开管理评论, 2019(3): 187-200. https://www.cnki.com.cn/Article/CJFDTOTAL-LKGP201903017.htm
[20]	曾江洪, 杜琨瑶, 李佳威. 政府财税激励对企业开放式创新绩效的影响研究[J]. 软科学, 2022(2): 1-7. https://www.cnki.com.cn/Article/CJFDTOTAL-XUXI202202001.htm
[21]	李林木, 于海峰, 汪冲, 等. 赏罚机制、税收遵从与企业绩效——基于纳税信用管理制度的研究[J]. 经济研究, 2020(6): 89-104. https://www.cnki.com.cn/Article/CJFDTOTAL-JJYJ202006008.htm
[22]	姚鹏, 张泽邦, 孙久文, 等. 城市品牌促进了城市发展吗?——基于"全国文明城市"的准自然实验研究[J]. 财经研究, 2021(1): 32-46. https://www.cnki.com.cn/Article/CJFDTOTAL-CJYJ202101004.htm
[23]	孙丽辉, 毕楠, 李阳, 等. 国外区域品牌化理论研究进展探析[J]. 外国经济与管理, 2009(2): 40-49. https://www.cnki.com.cn/Article/CJFDTOTAL-WGJG200902005.htm
[24]	马亚华, 胡少廷, 管光扬. 城市品牌对工业企业绩效影响的研究——基于工业品质量信息传递的视角[J]. 城市发展研究, 2016(1): 116-124. https://www.cnki.com.cn/Article/CJFDTOTAL-CSFY201601018.htm
[25]	BERTRAND M, DUFLO E, MULLAINATHAN S. How much should we trust differences-in-differences estimates?[J]. The Quarterly Journal of Economics, 2004, 119(1): 249-275.
[26]	刘云芬, 陈砺. 多元化、政府支持与公司绩效——基于中国农业上市公司的实证研究[J]. 农业技术经济, 2015(2): 118-128. https://www.cnki.com.cn/Article/CJFDTOTAL-NYJS201502013.htm
[27]	詹新宇, 王一欢. 行政审批改革与企业全要素生产率——基于行政审批中心设立的准自然实验[J]. 中山大学学报: 社会科学版, 2020(5): 195-207. https://www.cnki.com.cn/Article/CJFDTOTAL-ZSDS202005023.htm
[28]	LI P, LU Y, WANG J. Does flattening government improve economic performance? evidence from China[J]. Journal of Development Economics, 2016, 123: 18-37.
[29]	鲁桐, 党印. 公司治理与技术创新: 分行业比较[J]. 经济研究, 2014(6): 115-128. https://www.cnki.com.cn/Article/CJFDTOTAL-JJYJ201406009.htm
[30]	白莉莉, 冯晓露. 我国马拉松赛事赞助市场的现状、特征和问题[J]. 中国体育科技, 2018(4): 3-11. https://www.cnki.com.cn/Article/CJFDTOTAL-ZGTY201804001.htm
[31]	"中国城市营商环境评价研究"课题组, 李志军, 张世国, 等. 中国城市营商环境评价的理论逻辑、比较分析及对策建议[J]. 管理世界, 2021(5): 98-112, 8. https://www.cnki.com.cn/Article/CJFDTOTAL-GLSJ202105011.htm