Volume 40 Issue 1
Jan.  2025
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HOU Liyang, LI Jin. Buyer Power in Market Power Assessment: Theoretical Logic and Practical Approaches[J]. Journal of Guangdong University of Finance & Economics, 2025, 40(1): 49-60.
Citation: HOU Liyang, LI Jin. Buyer Power in Market Power Assessment: Theoretical Logic and Practical Approaches[J]. Journal of Guangdong University of Finance & Economics, 2025, 40(1): 49-60.

Buyer Power in Market Power Assessment: Theoretical Logic and Practical Approaches

  • Received Date: 2024-11-12
    Available Online: 2025-03-01
  • Publish Date: 2025-01-28
  • The counteraction or cooperation between buyers and sellers who have market power will lead to unpredicted interaction of upstream and downstream market power. It requires that buyer power should be considered in antitrust cases and integrated into the market power assessment. In such cases, buyer power specifically refers to the structural monopsony power from the buyer, excluding situational bargaining power. In conjunction with different strategic behaviors, buyer power may strengthen or counteract the upstream seller's market power, and may also directly strengthen or indirectly counterbalance the downstream buyer's market power. Incorporating buyer power into the market power assessment framework requires addressing institutional barriers in both regulations and enforcement. In order to properly take into account buyer power in market power assessment, it is necessary to add buyer power to antitrust regulations and conduct market study on buyer power issues in addition to building a feasible analytical framework.
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