The Exploration of the Three-Stage Dynamic Mechanisms for Innovation of Enterprise Business Model in IoM Era
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摘要: 智联网情境下，智能交互使企业与消费者之间的价值共创呈现出阶段性和全面性的特征，为企业创新提供了新的机会。如何有效捕捉和利用消费者所拥有的互补性异质资源成为企业商业模式创新的挑战与契机。基于动态能力理论，研究发现：价值共创经历企业主导、企业与消费者均衡共创、消费者主导三个阶段，促使企业分别形成智能识别能力、智能协作能力和智能整合能力，进而促使企业实现感知预测、场景定制和连接生态的商业模式创新。本研究率先提出了价值共创助力企业构建动态能力的三种典型表现以及商业模式创新的方式，为理解智联网情境下商业模式创新的动力机制提供了重要的理论和应用启示。Abstract: In the context of Internet of minds (IoM) era, intelligent interaction contributes to the development of stage- and comprehensiveness-oriented characteristics of the value co-creation between enterprises and consumers, providing new opportunities for enterprise innovation. How to effectively capture and utilize complementary and heterogeneous resources owned by consumers has become both challenge and opportunity for business model innovation. Based on dynamic capability theory, this study summarizes the mechanism of enterprise business model innovation under IoM era. The findings indicate that value co-creation activities in IoM era might go through three different stages: enterprise-led, enterprise-consumer balanced, and consumer-led, forming "intelligent identification capability", "intelligent collaboration capability", and "intelligent integration capability" respectively which contribute to the development of "perceptual prediction", "scene customization", and "linking ecology" business model innovation. Based on the perspective of dynamic capabilities, this research takes the lead in identifying three typical manifestations of dynamic capabilities and innovative ways of business models under IoM era, which provide an important theoretical and practical implications for the understanding of new business model innovation and its dynamic mechanism under IoM era.
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Key words:
- IoM era /
- intelligent interaction /
- value co-creation /
- dynamic capability /
- business model /
- business model innovation /
- enterprise /
- consumer /
- algorithm
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